Background Overview:
Launched in 2004 as a magazine, CPD FOR LAWYERS was the first single-point medium through which lawyers and CPD providers could fulfill their CPD requirements. The online offering (this website) has taken the core concept to new levels and now constitutes the most comprehensive and advanced CPD management system for Law firms, Lawyers and CPD course providers.
Our course management system appeals to ALL 150,000 UK lawyers (whether Barristers, Solicitors or Legal Executives) who must each undertake a substantial amount of Continuing Professional Development each year to retain their practicing certificates. Advertising placement within the registered only parts of the website ensures you are visible to a captive audience of Lawyers who are actively managing their CPD requirement through us.
Profile of Our Users:
We offer you the opportunity to target legal professionals who use our site. We are actively marketing towards over 5,000 law firms throughout the UK as well as a further 5,000 Lawyers in chambers, in-house and practicing independently. Our users represent a closed audience of intelligent AB1 consumers.
In addition, we market to over 1,200 CPD Providers offering professional CPD training to Lawyers, and CPD Providers are a valuable B2B group as well as ripe ABC1 consumers.
Advertising Opportunites:
All three placements detailed below are suitable for both CPD Providers and for Business-to-Business advertisers alike.
A. Lower Carousel Button:
Ideal space for branding and drawing attention to a 'Featured' course, product or service or other other high profit offering. Our lower carousel shows 3 ads at any one time and rotates between a maximum of 12 ads with a random refresh every 6 minutes. Users can scroll left to right or vice versa through the ads.
For CPD Providers, link to a featured course detail or your organisation's profile page on CPDFORLAWYERS.COM, and in the case of a business-to-business advertiser link to an external URL (i.e. your website).
B. Right-hand Buttons / Banners:
Highly visible in the page load and perfect for branding and for skyscraper animated adverts. This space shows 3 ads at a time and rotates between a maximum of 6 ads with a random refresh every 12 minutes.
There are 3 ad sizes accepted for this area. (See table below for details).
For CPD Providers, link to a featured course detail or your organisation's profile page on CPDFORLAWYERS.COM, and in the case of a business-to-business advertiser link to an external URL (i.e. your website).
C. Leaderboard Banner:
Featured on every Lawyer's dashboard page (this is the landing page from which they manage their time on CPDFORLAWYERS.COM). Highly visible space on our user's 'HQ' page. This space shows 1 ad at a time and rotates between a maximum of 6 ads with a random refresh every 12 minutes.
For CPD Providers, link to a featured course detail or your
organisation's profile page on CPDFORLAWYERS.COM, and in the case of a
business-to-business advertiser link to an external URL (i.e. your
website).
Generous discounts are available to clients booking space through December 2010 as follows:
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Advertising Space and Pixel Sizes (width X height)
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Introductory Rates * (£)
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Lower Carousel Button (100 px X 70 px)
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£325 / month
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Right-hand Button (120 px X 90 px)
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£299 / month
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| Right-hand Vertical Banner (120 px X 240 px) |
£399 / month
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Right-hand Skyscraper Banner (120 px X 600 px)
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£499 / month
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Leaderboard Banner (728 px X 90 px)
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£549 / month
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*All rates are subject to VAT at the prevailing rate.
Series discounts are available.
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To find out how we can enhance your brand or to discuss a bespoke promotional solution, please call Misha Ivanovic or Ryan Ottman directly on 0871 218 1106 or contact the ad team by clicking the Contact button below.
Contact Ad Sales